Congratulations on drawing people to your website or app…Now be sure not to lose them by giving them the best design they deserve by contacting UX consultants!

An average website user will spend roughly 15 seconds – if you’re lucky – looking for what they want on your website before bouncing.

If your users have to burn brain calories just to relearn everything, from the moment they open your app or visit your website, they’ll lose interest and head to something more user friendly.

“It’s time to stop feeling the need to be clever & discover the magic of the obvious by using UX consultants”

Why the obvious?

Design is all about communicating to your users to get something accomplished. And HOW you communicate that is important.

While you may be an expert in your field, your users are not, which is why they are coming to you.

They are seeking guidance on what they need to do in order to solve a problem that they have. If they get lost because your site or app is overly complex—Davinci code style—they’ll bounce and will likely be lost to you forever.

Because, tbh, they don’t owe us anything. They don’t have to give us their business or purchase our product. So, we want to make sure it is as obvious and user friendly for them as possible.

How do you do that?

Make it easy for your audience by discussing with ux consultants

Jakob’s Law

The Grandfather of them all [insert angels singing].

Jakob Nielsen, a pioneer of UX on the internet had this one simple rule that all designers should know:

“Most audiences spend more time on other sites than yours.”

This means that users prefer your site to work the same way as all the other sites they already know.

It’s really a popularity contest if you think about it. Especially with the most popular of cliques to stand out among sites like Facebook, Instagram, and Twitter.

The audience comes to expect websites to look and function a certain way based on what they already know. Don’t make them jump through hoops to find what they want.

Long story short, they won’t.

Here are a few crucial examples of applying Jakob’s Law to benefit your users (and therefore, you). Make your UX work for your audience and for you.

Obvious links

On websites, we expect links to be obvious. If it’s underlined on a website, especially when it’s in blue (and it should be), users expect that word or phrase to be clickable.

Links should be used on your site in two ways:

• Use underlined links to guide them where you want them to go.
• Make use of links to help them go where they want to go.
• From navigation to internal articles to blog titles to products, links are one of the most important things.
• Use what they already know how to use the way they know how to use it.
  

Follow the rules your audience follows

When most people click on the website’s logo, they expect to go home.

When they look to navigate the website, they will look at the top of the page for the “hamburger button,” those three little lines that open the menu.

If you put that button at the bottom of the page, it’s going to throw them for a loop because they are expecting it to be where they usually find it on other websites they frequent..

We want to borrow these conventions that users already understand—layouts, placements, sizing—and use them to our advantage.

We have been conditioned through those other sites mentioned in Jakob’s Law to look for those features. Use your audience’s internet muscle memory. Make it obvious.

UX consultants suggest you use colors intentionally + consistently

Color has a huge effect on how users read a page or a website. How do you differentiate colors in text that matters?

‘Cause let’s be straight up…audiences don’t like to read (sorry not sorry content writers). Carefully selected colors help users find their desired content faster.

While all that body copy is good for SEO and users who truly read through lengthy text, most audiences are skimmers looking for an answer to their one question:

Does this company give us what we want?

It’s fine to use color to call attention to something important on your page, but when you make the decision to use color this way, use it consistently. Your audience will expect a word or header to show up the same way every time.

Pro tip: Be aware of accessibility and color blind individuals when deciding on colors to use.

Design rules matter

Everything that functions the same on your page should look the same.

Just as links should be underlined and color should differentiate content/functions consistently, headers, labels, buttons, and CTAs should also be used consistently.

Header 1, header 2, and so on, should always be formatted as such, using the same:

Format

Sizing

Font

Color

Every time they appear.

A blog post should always look like a blog post, a purchase button should always look like a purchase button…You get the idea.

Don’t be clever merely for the sake of being clever. Help your audience and help yourself by following these simple guidelines and contacting ux consultants to keep it obvious and beneficial.

So you want to build an app–congratulations! We’re big fans of apps, truly! Now to address the elephant in the room: how much does it cost to create an app?

Well, as you may have guessed, the cost relies on a number of factors, and there is no set answer. However, we can give you a rough estimate and discuss the factors impacting the cost of building an app. Building an app can help take your company to the next level and may serve your clients even better than you are serving them now. Apps can be awesome!

WHAT SHOULD YOUR COMPANY CONSIDER WHEN BUILDING AN APP?

Creating a digital product (a mobile or web app) is a super involved process, and each solution is totally unique. App-building requires in-depth discovery to understand what you need before doing any actual design. How complex is your app? How many bells and whistles do you want? How many bells and whistles do you need? Who will maintain it once it’s out in the market?

I mean, let’s consider the least complex app, something like a calculator or a flashlight. A good app developer could whip that up fairly easily, and it won’t cost you an arm or a leg. You can create a calculator or a flashlight for less than $10k. That’s going to be the bottom tier of app-development costs. Considering the number of calculators and flashlights already in existence, it likely may not make sense to create your own, unless you just really, really want to.

Now let’s look at the other end of the spectrum. If you are looking to create a video game or a social media app, prepare to invest considerably more. You can only hope it will hit the market and make an impact worthy of your investment. These are often the big winners in the marketplace, and so of course they are at the top rung of the complexity ladder. In 2022, complex apps can cost anywhere from $91k to upwards of $1 million, with most landing between $200k and $500k.

TikTok or Facebook, anyone? Heard of Pokémon Go or Zelda? These apps are some of the standard setters against which other people model new social media and gaming apps. A shopping app could run anywhere from medium to complex, but will more likely be complex, depending on the design, functions, options, operating systems, interactivity, and built-in maintenance and updates.

Beyond the baseline functions and complexity level of an app, consider how you will develop the app. Will you create it in-house (do you have the right team for this?) or outsource to app development pros, like Rocksauce Studios? Taking advantage of a professional team’s expertise and know-how often can save time and money, because nobody has time to deal with costly errors.

Once you’ve determined the complexity of the app, then you need to create prototypes, get these in front of users for UX testing, then update designs, create a design library/language, and much more.

A mind-bogglingly large number of apps are on the market today, proving how vast the online space is. These apps can be used to make purchases, play games, watch movies, send reports, chat with someone on the other side of the world or in the office next to yours. As a result, apps are becoming a top priority for businesses to attract and engage their target customers.

This is why the question, “How much does it cost to make an app?” is always trending!

Regrettably, there is no one-size-fits-all answer to this question. The cost will be determined by the industry, the objectives, the goals, application type, operating system, technical complexity, the design and architecture, and even the outsourced partner’s location. But here is some more food for thought for those looking to create an app.

WHAT ARE THE PRICE RANGES FOR BUILDING AN APP?

The average cost of a simple app is between $8,000 and $40,000. The cost of a medium-complexity app ranges from $50,000 to $90,000. A complicated app can cost anything between $91,000 and $500,000–or more. Here we lay down some ground rules on what, how, and why the cost of an app is how much it is.

CRUCIAL FACTORS IMPACTING COSTS

The cost of creating a mobile or desktop app is determined by several factors:

• App type: All apps aren’t created equally. The software a company selects as the basis for an app is crucial for maintaining and updating the app along the way. This is one of the main reasons app development costs vary so much.
• Features and functionality: Of course, the features and functionality are determining factors when pricing an app. These are some of the biggest cost drivers as they can take months to implement, depending on how original the app idea is. Basic math dictates that the more functions and features you want in your app, the more it will cost.
• Customization of visual design: How the user interface looks and works will largely drive the app’s success, along with the desirability of what the app can do for its users. Thereby, this affects the cost. The cost of designing an app incorporates the branding, visual complexity, and custom elements required.
• Backend infrastructure: Data interchange between the app and the database, content and user management, reporting, and custom marketing activities all help to determine the necessary backend infrastructure. Different sorts of backend environments and infrastructure are available. The more of these features you require, the more expensive your development will be.
• Platforms: Do you want to create an app for Android or iOS? The development cost of an app once depended heavily on the sort of app and platform you chose, although nowadays it is less of a cost driver. 
• App maintenance costs and additional services: It’s not usually a one and done situation to develop an app. Costs often continue after the app is released. Maintaining the app is essential, as well as incorporating desired or requested updates, and will also affect your bottom line when budgeting for an app.
• In-house or outsourced development team: This is where you need to sit and make a decision between using your in-house app developers or entrusting the project to an outsourced development firm. 

We can’t stress enough that unless this is what your company does, you are going to save money in the long-run by working with experts like EX Squared. Better to invest up front than keep correcting errors along the way. Even the most experienced team hits roadblocks; best to start with a group that is asking the right questions and building from a wealth of knowledge and experience relevant to app development.

BOTTOM LINE

As you can see, app development runs the gamut between easy peasy and tricky as all get out. Yes, it can be an expensive option, but a well-designed mobile or desktop app can very well provide a healthy return on your investment. As a result, it’s critical to carefully consider all the factors before taking the leap, and you are almost always better off hiring the experts.